Drive: The Surprising Truth About What Motivates Us (Hardcover)

From Publishers Weekly According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying [...]

Internet Marketing and e-Commerce (Hardcover)

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. About the Author Stanford Graduate School of Business alumni lead a high [...]

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (Hardcover)

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e [...]

Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)

Review “Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009) Review “For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly [...]

Book Marketing on the Internet [IMPORT] (Hardcover)

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