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“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, [...] Enterprises are increasingly becoming virtual corporations. They need to empower their employees, integrate with business partners, and interact electronically with their customers. This book describes the Microsoft solution for Internet business, which enables enterprises to connect with customers, increase operational efficiencies, and compete more effectively in the global Internet economy. The book covers what “Internet [...] |
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