Social Media it seems is taking over the world.

As the public spend so much of their time online using social media sites, any Search Engine Optimisation Company worth their salt simply cannot afford to ignore them.

Social Media Management should always be carried out as part of a concentrated search engine optimisation service, as well as part of your SEO PR Services. The statistics are quite impressive, too, simply look at these five ways social media generates traffic to a website and helps boost SEO.

1). A massive one in every six web  pages viewed in the UK is a Facebook page. 

If a link is posted on Facebook therefore, it has a greater chance of being viewed to then be clicked on by relevant users to visit that which you are optimising.

2).         Users spend on average 30 minutes on Facebook

If a link or any PR is distributed via Facebook, again the length of time a user spends on Facebook is considerable making them more likely to notice your link and click on it.

3).         Facebook is the primary source of traffic accounting for 48% of total user time.

Research by StatCounter Global Stats revealed these Social Media hits were closely followed by StumbleUpon with almost a quarter and Twitter generating almost one in ten Social Media global hits.

4).         Social Media Websites Other than Facebook.

YouTube provided 6% of hits, reddit 4%, Digg 2% and MySpace 2%This shows it’s not just Facebook which can provide invaluable PR tools for SEO.  If a company can target all and interlink them then the links and the website has the best chance of appearing high up in search engine results. 

5 ).        Does Twitter Increase Website Spidering? Barracuda Labs conducted a study reviewing more than 25,000 trending topics and nearly 5.5million search results over a two month period.  They found after a trending topic appeared on Twitter it took only 4.3 days to appear on Bing and 4.8 on Yahoo!